Surviving this winter demands massive action

girl wearing covid-19 mask
girl wearing covid-19 mask
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Dr. Robert Redfield, director of the Centers for Disease Control and Prevention

Dr. Michael Osterholm, director of the Center for Infectious Disease Research and Policy

This winter, we face the most dangerous phase of the Covid-19 pandemic.

Millions of American flew or drove to Thanksgiving family celebrations, spreading the virus far and wide.

We’re expected to do the same around Christmas.

The nation’s healthcare system is already close to breaking. On December 2, almost 200,000 new cases were diagnosed.

Over 3,000 people died — in…

Nobel Prize Winning Techniques to Minimize Regret

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Your cellphone works thanks to the careers of two American economists — and they just won the Nobel Prize in Economics.

(More accurately: The 2020 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel.)

Their work may not help you win more eBay auctions or to pay less money — but it can help you understand the psychology behind the most effective bidding techniques.

And it is helping to organize the world so it functions efficiently, saving us all money.

Paul Milgrom and Robert Wilson (both of Stanford University) are known…

In return, they let you use it — but it’s still their car

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In our minds we tend to think “lease” and “rent” are the same, but with cars they’re not.

You can rent a car for a weekend trip and be responsible only for the required insurance, gas and parking fees. The car rental company is responsible for all the other ownership expenses.

When you lease, you’re responsible for everything, but you have none of the advantages of owning the car (except driving it, but that’s limited).

I remember discussing car leasing with my uncle over 25 years ago…

Private equity firms are replacing hedge funds as Wall Street’s glitziest way to make a fortune, and you can get your share

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Private equity funds typically control a company — unlike hedge funds and mutual funds, which normally just buy up a lot of shares of a company they like.

In fact, PE funds prefer to find companies they believe are underperforming their potential.

Once they find such a company, the PE fund doesn’t just buy shares — it takes the company over. …

Right now, is offering everybody a unique opportunity to win big in November.

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Because the odds appear to favor Biden by a wide margin, you will get a large return on your money if Trump actually wins.

Whether you’re going to vote for Trump or Biden, you can make money betting on Trump’s reelection.

This situation is what’s technically known as a “good” bet.

There’re Three Kinds of Bets: Bad, Neutral and Good

Bad bets are when the payoff if you win is too low. Say you’re flipping a coin, where the odds are even, 50–50. When you lose, you pay $1, but when you win you receive…

He learned to play guitar just to pick up women.

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He played for 9 years before he had a “hit.” Reaching #30 on the Billboard chart, it did break into the Top 40, but it made little impact.

(I have no memory of hearing it.)

It took him 3 more years to score another successful single, the only real one of his 55-year career. And it maxxed out at #8. And was only the 12th Bestselling song of the year.

Yet that song is the foundation for a fortune worth $600 million. …

And “alternative” healthcare is almost as bad

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The human weakness for a “quick fix” isn’t new, but the modern sickcare industry encourages us to take it to new levels.

And, as people naturally looking for the easy way out, we want to believe in what’s easy and overhyped instead of what’s effective.

It’s in the best interest of the pharmaceutical industry to encourage that weakness. The delusion of overnight health boosts its perceived credibility and, therefore, its profits.

As much as the alternative health industry sells supplements by attacking (often with great justification) “Big Pharma,” much of it is pulling the same scam.

When sick or injured…

Forget conventional grammar, and discover how to really get your thoughts across to readers

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The Brilliance Breakthrough by Eugene Schwartz is the strangest, yet the most valuable, book on writing prose you’ll ever read.

If you write for money, fun or to spread your ideas, you need it.

If you’ve ever struggled with expressing your ideas clearly.

Or with how long your sentences should be.

Or wondered why readers didn’t understand you, and how to fix the problem.

Its subtitle is: “How to Talk and Write So That People Will Never Forget You.”

Whether you write novels, salesletters or stories here on Medium, isn’t that your goal?

Schwartz guides you to discover how to…

But only if they’re good enough

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As a direct marketer, I feel like a traitor writing this article, but direct marketing is about following the numbers, so here goes…

Every first Sunday of February, two football team compete for the Super Bowl Championship — and the next day, direct marketing gurus will send out emails to their list saying:

“The commercials were fun to watch, but they’re a huge waste of money.”

Because Super Bowl ads are so expensive and give such wide exposure, they are the major modern battleground in the decades-old struggle between direct marketing and brand marketing.

We make you feel good, so…

My greed for adventure and wonder led me far from easily available stories

When I was in high school, I slowly realized the books currently available in the racks of the drugstores and newsstands I frequented were just a small fraction of what I wanted to read.

By reprinting a lot of long-forgotten novels in their Adult Fantasy series, Ballantine made me aware many wonderful books were written and published — and were now unavailable, even in the library.

Most book publishers included an “Other Books by <this author>” page. …

Richard Stooker

Copywriter, financial writer, editor & unconventional thinker. Check out Income Investing Secrets newsletter

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