Nobel Prize Winning Techniques to Minimize Regret Your cellphone works thanks to the careers of two American economists — and they just won the Nobel Prize in Economics. (More accurately: The 2020 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel.) Their work may not help you win…

In return, they let you use it — but it’s still their car In our minds we tend to think “lease” and “rent” are the same, but with cars they’re not. You can rent a car for a weekend trip and be responsible only for the required insurance, gas and…

Private equity firms are replacing hedge funds as Wall Street’s glitziest way to make a fortune, and you can get your share The Private Equity Edge Over Public Investing Private equity funds typically control a company — unlike hedge funds and mutual funds, which normally just buy up a lot of shares of a company they like. …

Right now, PredictIt.org is offering everybody a unique opportunity to win big in November. Because the odds appear to favor Biden by a wide margin, you will get a large return on your money if Trump actually wins. Whether you’re going to vote for Trump or Biden, you can make…

He learned to play guitar just to pick up women. — He played for 9 years before he had a “hit.” Reaching #30 on the Billboard chart, it did break into the Top 40, but it made little impact. (I have no memory of hearing it.) It took him 3 more years to score another successful single, the only real one…

And “alternative” healthcare is almost as bad — The human weakness for a “quick fix” isn’t new, but the modern sickcare industry encourages us to take it to new levels. And, as people naturally looking for the easy way out, we want to believe in what’s easy and overhyped instead of what’s effective. It’s in the best interest…

Forget conventional grammar, and discover how to really get your thoughts across to readers — The Brilliance Breakthrough by Eugene Schwartz is the strangest, yet the most valuable, book on writing prose you’ll ever read. If you write for money, fun or to spread your ideas, you need it. If you’ve ever struggled with expressing your ideas clearly. Or with how long your sentences should…

But only if they’re good enough — As a direct marketer, I feel like a traitor writing this article, but direct marketing is about following the numbers, so here goes… Every first Sunday of February, two football team compete for the Super Bowl Championship — and the next day, direct marketing gurus will send out emails to…

My greed for adventure and wonder led me far from easily available stories When I was in high school, I slowly realized the books currently available in the racks of the drugstores and newsstands I frequented were just a small fraction of what I wanted to read. By reprinting a…