Writing Secrets From the Greatest Advertising Copywriter of All Time

Forget conventional grammar, and discover how to really get your thoughts across to readers

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The Brilliance Breakthrough by Eugene Schwartz is the strangest, yet the most valuable, book on writing prose you’ll ever read.

If you write for money, fun or to spread your ideas, you need it.

If you’ve ever struggled with expressing your ideas clearly.

Or with how long your sentences should be.

Or wondered why readers didn’t understand you, and how to fix the problem.

Its subtitle is: “How to Talk and Write So That People Will Never Forget You.”

Whether you write novels, salesletters or stories here on Medium, isn’t that your goal?

Schwartz guides you to discover how to write with power, clarity and style.

In the world of direct response copywriting, Schwartz is revered

But if you’ve never studied writing to sell, you may not have heard of him.

Details of his early career are sparse, but apparently he started out as an advertising agency copywriter in the 1950’s.